Search Engine Optimization

Search Engine Optimization

Search Engine Optimization (SEO) services can promise the world. They promise to get your website onto page one of Google and Bing. And they offer thousands of Facebook friends, Twitter and Instagram followers and any number of incoming blog links to your site. It can’t hurt to hire them, right?


Black Hat vs White Hat

Unfortunately the “optimization” performed by these companies is known as Black Hat SEO (the name deriving from old western films in which the bad guys always wore a black hat). These practices may seem harmless at first, but Google is not an easy company to fool. Web sites that adhere to Black Hat SEO are eventually black-listed and will no longer show up on the search results.

At ScorpioTek we only use¬†SEO techniques known as White Hat SEO (yes, we’re the good guys!). By studying our customers, their services, the keywords, and the competition, we improve your¬†ranking while maintaining the integrity of your website without violating the search engines’ terms of service.

We will not promise you to improve your ranking from one day to the next. However, we will do out best to give you the best advice so that Google and Bing will start considering your website more relevant and thus improving your search engine results.